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Sponsor Fear 2025

5 Years of Sold Out Events

5 Years of Sold Out Events

5 Years of Sold Out Events

We have a huge database with deep data.

Our Audience

5 Years of Sold Out Events

5 Years of Sold Out Events

Young Adults, Young Asians, Adult Caucasian Men

Our Opportunity

5 Years of Sold Out Events

Our Opportunity

Completely customizable!

Sponsorship Deck

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Fear Custom Activations

Below you will find activation ideas that have come about based on conversations with brands and potential sponsors. The sky is the limit with Fear! So if you have an idea, we'd love to talk about it.

“Conquer & Capture” Photo Op

  • Concept: A mini photo booth or backdrop where attendees pose with [Your Brand] products or Fear-themed props.
     
  • Execution: Participants scan a QR code and submit their email to receive their branded photo, driving newsletter signups.

The “Purge: Hide & Seek” Scenario

Concept

  • High-Adrenaline Game: Intense hide & seek in a dystopian “Purge” setting.
     
  • Physical Element: Running, hiding, and staying on the move, requiring stamina and “fuel.”
     

[Your Brand] Integration

  1. Set Dressing: Empty [Your Brand] containers and signage sprinkled around, showing survivors have been “fuelling up.”
     
  2. Rescue Moment: At the climax, [Your Brand] “operatives” arrive to save participants from being “purged,” reinforcing that [Your Brand] is literally fuelling and rescuing them.
     
  3. Elevator Activation:
     
    • A quick cooldown or “survivor’s celebration” on the elevator ride back.
       
    • A small screen or staff member inviting survivors to sign up for [Your Brand]’s newsletter in exchange for a discount code or “Survival Kit” sample.

In-Store Challenges

  • Concept: If [Your Brand] has a physical location, set up an in-store “Fear Challenge” (push-ups, squats, or a mini-fitness test).
     
  • Execution: Those who complete the challenge get a small prize (branded wristband, mini sample). This drives foot traffic and encourages participants to share their accomplishments online.

Fear Campaign Pop-Up Booth

  • Concept: [Your Brand] hosts a co-branded pop-up booth at Fear events or local gyms.
     
  • Execution: Hand out free samples and incorporate Fear-themed visuals—posters, banners encouraging participants to “Face your fears.” Use calls to action that reinforce [Your Brand]’s role in fuelling performance.

“Fuel Your Fearless” Product Bundle

  • Concept: Curate a special “[Your Brand] Fuel Your Fearless” bundle specifically branded for Fear.
     
  • Execution: Offer a time-limited discount or gift-with-purchase. Promote it as a bundle engineered to help conquer  fears.

“No Fear Warm-Up” Activation

Concept

  • Brief Warm-Up Routine: Before entering the main Fear experience, a guide leads a 2–3 minute warm-up that’s light, fun, and slightly spooky.
     
  • Participation Reward: Anyone who completes the warm-up or shows enthusiasm receives a [Your Brand] discount card.
     

Execution Details

  1. Zombie March: March in place, arms outstretched.
     
  2. Ghostly Shoulder Rolls: Rolling shoulders with spooky sounds.
     
  3. Monster Squats: Quick set of squats.
     
  4. Shake Off the Shivers: A silly shake-out exercise.
     
  5. Power Pose: Group power pose, shouting a unifying phrase about conquering fears.
     

Brand Integration:


  • A short pitch about how [Your Brand] keeps participants fuelled for the Fear experience.
     
  • A discount card or QR code for [Your Brand] given at the end of the warm-up.

Collaborative Content Creation

  • Concept: Produce short  videos powered by [Your Brand] products.
     
  • Execution: Brand the series as “Conquer Your Fear with X,” each starting with a motivational message about facing challenges. Share the videos on social media to cross-promote with Fear.

Social Media Giveaways & Challenges

  • Concept: Launch a “Face Your Fear” online challenge. Participants post a short clip or photo of themselves tackling a fear or trying something new.
     
  • Execution: They tag [Your Brand] and use event hashtags (e.g., #FearlessChallenge, #FuelYourFear). Winners receive [Your Brand] bundles or merchandise.

Overcoming Fear Blog & Email Campaign

  • Concept: Publish a blog or email series about common fitness/nutrition fears and how to conquer them.
     
  • Execution: Each piece ends with a direct link to [Your Brand] products or a special discount code.

“Shatter Your Limits” Sampling Booth

  • Concept: A booth offering free samples of [Your Brand] products to Fear attendees.
     
  • Execution: Attendees sign up for [Your Brand]’s newsletter or scan a QR code before receiving a sample, ensuring lead capture.

“Nightmare Nutrition Quiz”

  • Concept: A short, fun quiz about supplements, fitness myths, or nutrition, completed on a tablet or phone.
     
  • Execution: Attendees enter their email to unlock their quiz results or participate in a prize draw for [Your Brand] goods.

“Face the Wheel of Fear” Spin-to-Win

  • Concept: A spinning wheel game where participants can win [Your Brand] product samples or small prizes.
     
  • Execution: Attendees must provide an email or sign up for [Your Brand]’s newsletter to spin.

“Sample & Shop” Popup Store

  • Concept: A retail kiosk within Fear where [Your Brand] sells select products at a special discount.
     
  • Execution: Offer an extra discount or free gift if they sign up for the newsletter on the spot. Encourage samples to “try before you buy.”

“Fearless Vault” Loyalty Drive

Concept

  • Concept: A locked chest or vault containing a premium [Your Brand] product bundle.
     
  • Execution: Each new subscriber receives a unique code to try opening the vault at scheduled times. Smaller prizes or samples go to those whose codes don’t unlock it.

“Face Your Fear to Win” Interactive Booth

  • Concept: A lighthearted, fear-factor style booth (e.g., feeling around in a “mysterious” box) that test participants’ nerve.
     
  • Execution: Participation requires signing up for [Your Brand]’s newsletter. Winners or brave participants receive product samples or vouchers.

Fear Campaign Pop-Up Booth

  • Concept: [Your Brand] hosts a co-branded pop-up booth at Fear events or local gyms.
     
  • Execution: Hand out free samples and incorporate Fear-themed visuals—posters, banners encouraging participants to “Face your fears.” Use calls to action that reinforce [Your Brand]’s role in fuelling performance.

“Fuel Your Fearless” Product Bundle

  • Concept: Curate a special “[Your Brand] Fuel Your Fearless” bundle specifically branded for Fear.
     
  • Execution: Offer a time-limited discount or gift-with-purchase. Promote it as a bundle engineered to help conquer  fears.

“No Fear Warm-Up” Activation

Concept

  • Brief Warm-Up Routine: Before entering the main Fear experience, a guide leads a 2–3 minute warm-up that’s light, fun, and slightly spooky.
     
  • Participation Reward: Anyone who completes the warm-up or shows enthusiasm receives a [Your Brand] discount card.
     

Execution Details

  1. Zombie March: March in place, arms outstretched.
     
  2. Ghostly Shoulder Rolls: Rolling shoulders with spooky sounds.
     
  3. Monster Squats: Quick set of squats.
     
  4. Shake Off the Shivers: A silly shake-out exercise.
     
  5. Power Pose: Group power pose, shouting a unifying phrase about conquering fears.
     

Brand Integration:


  • A short pitch about how [Your Brand] keeps participants fuelled for the Fear experience.
     
  • A discount card or QR code for [Your Brand] given at the end of the warm-up.

Collaborative Content Creation

  • Concept: Produce short  videos powered by [Your Brand] products.
     
  • Execution: Brand the series as “Conquer Your Fear with X,” each starting with a motivational message about facing challenges. Share the videos on social media to cross-promote with Fear.

Social Media Giveaways & Challenges

  • Concept: Launch a “Face Your Fear” online challenge. Participants post a short clip or photo of themselves tackling a fear or trying something new.
     
  • Execution: They tag [Your Brand] and use event hashtags (e.g., #FearlessChallenge, #FuelYourFear). Winners receive [Your Brand] bundles or merchandise.

Overcoming Fear Blog & Email Campaign

  • Concept: Publish a blog or email series about common fitness/nutrition fears and how to conquer them.
     
  • Execution: Each piece ends with a direct link to [Your Brand] products or a special discount code.

“Shatter Your Limits” Sampling Booth

  • Concept: A booth offering free samples of [Your Brand] products to Fear attendees.
     
  • Execution: Attendees sign up for [Your Brand]’s newsletter or scan a QR code before receiving a sample, ensuring lead capture.

“Nightmare Nutrition Quiz”

  • Concept: A short, fun quiz about supplements, fitness myths, or nutrition, completed on a tablet or phone.
     
  • Execution: Attendees enter their email to unlock their quiz results or participate in a prize draw for [Your Brand] goods.

“Face the Wheel of Fear” Spin-to-Win

  • Concept: A spinning wheel game where participants can win [Your Brand] product samples or small prizes.
     
  • Execution: Attendees must provide an email or sign up for [Your Brand]’s newsletter to spin.

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